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Preview: Listening Clubs
Global – With the rise in vinyl sales and streaming memberships, new listening clubs are opening that take music appreciation to the next level.
- Brands are investing in a number of spaces that focus on new ways of listening
- Listening spaces are beginning to move from the physical to the virtual world
Music Room at Potato Head, Hong Kong
Spiritland, London
Spiritland, London
Dedicated to providing people with a listening experience akin to rediscovering and hearing music for the first time, Spiritland is a London-based listening space with one of the highest quality sound systems in the world. ‘Once you’ve heard music on this system, it will be the best listening experience you can have,’ Paul Noble, Spiritland’s founder and creative director, tells LS:N Global.
Boiler Room is another brand experimenting with the digital creation of listening spaces. Collaborating with leading virtual reality firm Inception, it wanted to create a new way of immersing people in underground listening culture.
The Big Picture
For more on the brands pushing music appreciation into new areas, see our latest microtrend Listening Clubs.
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