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Milan – Photography exhibition Give Me Yesterday marks the opening of Fondazione Prada’s new gallery space in Milan.
The show is curated by Francesco Zanot, and will run until 12 March. Housing a collection of autobiographical photography by 14 Italian and international artists, the exhibition documents daily routines, encounters and individual and collective identities through the medium of photography.
One of the creatives involved is Dutch artist Melanie Bonajo, who explores raw vulnerability through her Anti-selfie series. Also featured is Brooklyn-based Leigh Ledare, who tells a story through a close family member.
The gallery space, Osservatorio, is on the fifth and sixth floors of one of the area’s historic buildings above Prada’s 1913 flagship store and measures 800 square metres.
The Fondazione Prada institution was founded in 1993, and has since celebrated the way people use ideas as starting points for creativity.
Savvy luxury brands are taking a more central role in curating culture, shifting their focus from heritage to legacy. For more, see our Museum market report.