Pop-up luxury

With jewellery hanging from magnetic wall partitions, mirrored surfaces and scarves stretched across moveable racks, the focus at Nordstrom Welcome Hermès is on all things tactile, encouraging consumers to feel the luxurious nature of the materials before they buy.

Designed by Robert Storey of creative agency StoreyStudio, the focal point is a central inner space formed from a colourful collection of hanging silk strands. The display will include both men’s and women’s accessories, and will offer a modified version of its jewellery collection.

The pop-up space, which will be open in the Nordstrom store until the end of 2017, is a first for both Hermès, which has never had a pop-up in a department store, and Nordstrom, which has not hosted such a high-end luxury fashion brand in its Space at Nordstrom since it was launched in 2015.