Female futures

The one-day business event was designed to inspire young businesswomen to develop their own projects using the expertise of other successful women in their sector.

The first event, which was free to attend, included talks by female employees at Google, Facebook, IBM, Huckletree, Wool & the Gang and Seen Presents, as well as seminars designed to provide attendees with all of the skills needed to make their businesses thrive.

‘I am passionate about economic empowerment for women,’ says Reid, who founded Wah London without any business background. ‘FutureGirlCorp is my way of helping the next generation of female business entrepreneurs get off to the best possible start.’

FutureGirlCorp marks an unusual departure for Johnnie Walker. The brand usually takes a masculine approach to its marketing, but is looking to prove its commitment to female entrepreneurship by financing the event.