Co-working wardrobe

By collaborating with the communal working space, Argent hopes to build a meaningful relationship with freelancers, entrepreneurs and start-up employees.

Argent’s move to bricks-and-mortar retail from online-only offers not only an opportunity to sell clothes but also provides a space for it to organise networking evenings and other social events. Selling in the WeWork offices presents Argent with an important opportunity to tap into an established working community, among a demographic of workers that may otherwise be difficult to reach.

‘It is about building community, encouraging work that you love, being a bit disruptive and elevating the female founders,’ Christeson told Fast Company. ‘There is so much overlap from a brand perspective. It was almost too good to be true.’