Work towards wellness

06 : 10 : 2016 Primary : Workplace Rhythms : Dig Inn

New York – Primary is a new shared office space that is designed to promote wellness in the workplace.

  • Members can access more than 100 co-working spaces, unlimited studio classes, a café and espresso bar
  • The fully furnished offices feature free wifi, printing facilities and noise-reducing double glazing
Primary, New York Primary, New York
Primary, New York Primary, New York
Primary, New York Primary, New York
Primary branding by DIA, New York Primary branding by DIA, New York
Primary branding by DIA, New York Primary branding by DIA, New York

Members can participate in scheduled fitness events and talks on productivity in the workplace. Primary also offers a range of weekly off-site sports activities such as hiking and cycling, and has a dedicated on-site exercise space that provides meditation, fitness and yoga classes.

The co-working space aims to create a more holistic, relaxing working environment, with rooms filled with moss walls, flowers and plants. A café catered by Dig Inn, a company that specialises in natural, home-grown ingredients, offers a selection of organic dishes and cold-pressed juices.

‘We believe that people work best when they feel great,’ says co-founder Lisa Sky Hain. ‘We are creating a unique shared working environment with an abundance of wellness and fitness resources and amenities.’

The Big Picture

Brands are fostering creativity by creating unconventional working spaces that encourage a balanced view of working life. Read our free Workplace Summit Report 2016 to find out more.

Discover More Daily Signals
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN