Work towards wellness

06 : 10 : 2016 Primary : Workplace Rhythms : Dig Inn

New York – Primary is a new shared office space that is designed to promote wellness in the workplace.

  • Members can access more than 100 co-working spaces, unlimited studio classes, a café and espresso bar
  • The fully furnished offices feature free wifi, printing facilities and noise-reducing double glazing
Primary, New York Primary, New York
Primary, New York Primary, New York
Primary, New York Primary, New York
Primary branding by DIA, New York Primary branding by DIA, New York
Primary branding by DIA, New York Primary branding by DIA, New York

Members can participate in scheduled fitness events and talks on productivity in the workplace. Primary also offers a range of weekly off-site sports activities such as hiking and cycling, and has a dedicated on-site exercise space that provides meditation, fitness and yoga classes.

The co-working space aims to create a more holistic, relaxing working environment, with rooms filled with moss walls, flowers and plants. A café catered by Dig Inn, a company that specialises in natural, home-grown ingredients, offers a selection of organic dishes and cold-pressed juices.

‘We believe that people work best when they feel great,’ says co-founder Lisa Sky Hain. ‘We are creating a unique shared working environment with an abundance of wellness and fitness resources and amenities.’

The Big Picture

Brands are fostering creativity by creating unconventional working spaces that encourage a balanced view of working life. Read our free Workplace Summit Report 2016 to find out more.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN