Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London
Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London
Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London

Chance encounters

06 : 10 : 2016 Revelation Brands : Anywhen : Philippe Parreno

London – An immersive exhibition by artist Philippe Parreno mixes surrealism and serendipity at the Tate’s Turbine Hall.

  • Anywhen aims to deliver a unique experience to each visitor
  • The constantly evolving exhibition features film and audio pieces alongside sculptures and installations

The wide expanse of the Tate’s Turbine Hall is filled with sonic and visual stimuli such as whirring motors and fish-shaped balloons that float across the space. The immersive exhibition, which runs until April 2017, will be in a constant state of flux as Parreno adds and removes elements, creating a seemingly endless variety of unique moments. ‘I am building a library of scenes and events,’ the artist explained to The Guardian.

Reinforcing the element of serendipity, Parreno has included a variety of instruments that monitor the surrounding environment to provide a range of sensory feedback that cannot be controlled. Microphones positioned around the space fill the room with the sound of the river Thames and a seismographer monitors the tectonic activity beneath the building to examine the interplay between nature and technology.

The Big Picture

The rise of technology has led to a decline in chance encounters, but artists are increasingly using it to reintroduce serendipity back into consumers’ lives. To find out more, read our Revelation Brands macrotrend.

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN