Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London
Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London
Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London Hyundai Commission 2016, Anywhen by Philippe Parreno at The Tate Turbine Hall, London

Chance encounters

06 : 10 : 2016 Revelation Brands : Anywhen : Philippe Parreno

London – An immersive exhibition by artist Philippe Parreno mixes surrealism and serendipity at the Tate’s Turbine Hall.

  • Anywhen aims to deliver a unique experience to each visitor
  • The constantly evolving exhibition features film and audio pieces alongside sculptures and installations

The wide expanse of the Tate’s Turbine Hall is filled with sonic and visual stimuli such as whirring motors and fish-shaped balloons that float across the space. The immersive exhibition, which runs until April 2017, will be in a constant state of flux as Parreno adds and removes elements, creating a seemingly endless variety of unique moments. ‘I am building a library of scenes and events,’ the artist explained to The Guardian.

Reinforcing the element of serendipity, Parreno has included a variety of instruments that monitor the surrounding environment to provide a range of sensory feedback that cannot be controlled. Microphones positioned around the space fill the room with the sound of the river Thames and a seismographer monitors the tectonic activity beneath the building to examine the interplay between nature and technology.

The Big Picture

The rise of technology has led to a decline in chance encounters, but artists are increasingly using it to reintroduce serendipity back into consumers’ lives. To find out more, read our Revelation Brands macrotrend.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN