LDF 2016: Shop Talk

Hosted at The Conran Shop’s South Kensington location, A Load of Jargon examines the lack of meaning behind certain phrases that are used by creative industry insiders.

The project comprises five installations designed by creative duo Isabel + Helen. A machine that continuously shoots out ping pong balls represents the concept of Going Viral, while Easy Win comprises a ramp that leads up to a basketball net.

Visitors will be able to purchase merchandise based on the installations, such as a Thinking Cap cap, themed stationery, posters and tote bags.