Amsterdam – A new online store dedicated to experimental cutlery and dishware has opened.
The concept for the online store came out of Steinbeisser’s Experimental Gastronomy initiative. The series of curated events in 2012 brought together a group of enterprising chefs and artists from around the globe, who were challenged to create entirely vegan dishes accompanied by upcycled tableware.
Works by eight of these artists have now been chosen for Jouw’s online shop collection. The works play on the experience of eating in a novel way and include pieces such as Nils Hint’s Crown Fork, which is made from objects found in Estonia’s junkyards and covered with gold leaf to enhance the sweet elements of food.
Jouw co-founder Martin Kullik explained that the unfamiliar cutlery put people out of their comfort zone and encouraged them to eat more slowly. He tells LS:N Global that the take-home tableware range was designed for everyone as a way of ‘triggering their curiosity and showing different perspectives of how we can relate to food and to one another’.