Curated cutlery

08 : 09 : 2016 Jouw : The New Sublimity : Steinbeisser

Amsterdam – A new online store dedicated to experimental cutlery and dishware has opened.

  • Jouw re-addresses the rituals of dining by introducing a sense of unfamiliarity to cutlery and tableware
  • The store features work by eight artists from around the world
Plate by Tatjana Giorgadse for Steinbeisser on Jouw, Amsterdam Plate by Tatjana Giorgadse for Steinbeisser on Jouw, Amsterdam
Plate from Deborah Rudolph for Steinbeisser on Jouw, Amsterdam Plate from Deborah Rudolph for Steinbeisser on Jouw, Amsterdam
Cutlery from Nils Hint for Steinbeisser on Jouw, Amsterdam Cutlery from Nils Hint for Steinbeisser on Jouw, Amsterdam
Vessel from Tala Yuan for Steinbeisser on Jouw, Amsterdam Vessel from Tala Yuan for Steinbeisser on Jouw, Amsterdam

Dutch design studio Steinbeisser has collaborated with Lloyd Hotel and Cultural Embassy to create Jouw, an online store selling unusual cutlery and dishware.

The concept for the online store came out of Steinbeisser’s Experimental Gastronomy initiative. The series of curated events in 2012 brought together a group of enterprising chefs and artists from around the globe, who were challenged to create entirely vegan dishes accompanied by upcycled tableware.

Works by eight of these artists have now been chosen for Jouw’s online shop collection. The works play on the experience of eating in a novel way and include pieces such as Nils Hint’s Crown Fork, which is made from objects found in Estonia’s junkyards and covered with gold leaf to enhance the sweet elements of food.

Jouw co-founder Martin Kullik explained that the unfamiliar cutlery put people out of their comfort zone and encouraged them to eat more slowly. He tells LS:N Global that the take-home tableware range was designed for everyone as a way of ‘triggering their curiosity and showing different perspectives of how we can relate to food and to one another’.

The Big Picture

The slow and mindful approach of The New Sublimity is moving on. Now it is taking slow food and mixing it up to make it a more challenging but ultimately fulfilling experience.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN