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Glossier
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Dr Jart
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Chanel
Preview: Highly Sensitive
Global – Consumers are increasingly concerned about sensitive skin, and new beauty products are being created in response.
- The average beauty routine contains 168 chemicals according to the Environmental Working Group
- In response brands are stripping back their formulae and creating multifunctional products
Much like a complicated food intolerance, sensitive skin is in. ‘There is definitely a relationship between the increase in food intolerances and skin sensitivity,’ says Anna-Marie Solowij, co-founder of beauty retailer BeautyMART.
Aimed at hyper-sensitive skin caused by pollution and city life, brands such as Drunk Elephant and Chanel are removing harsh irritants from their formulas. According to Stylist magazine, sales of French pharmacy brands that specialise in treating delicate skin at online beauty store feelunique.com have recently risen by 152%.
The Big Picture
For more on the changing definition of sensitive skin see our microtrend, Highly Sensitive.
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