Vodka with bite

Grey Goose’s premium positioning as a vodka brand comes from its French heritage and a process honed through centuries of cognac-distilling expertise. The brand is now bringing this story to life through the Boulangerie Bleue initiative, a series of dining experiences taking place this summer.

The brand is unique in using soft winter wheat from three farming cooperatives in Picardie in their distillation, so has turned to bread-making as a way to emphasise the raw materials. Guests will be led through a traditional French bakery to sample the Picardie wheat bread before entering a Riviera-style beach club.