Celia Hempton at Art Night curated by ICA, London Celia Hempton at Art Night curated by ICA, London
Koo Jeoun A at Art Night curated by ICA, London Koo Jeoun A at Art Night curated by ICA, London
Joan Jonas  at Art Night curated by ICA, London Joan Jonas at Art Night curated by ICA, London
Linder at Art Night curated by ICA, London Linder at Art Night curated by ICA, London
Art Night curated by ICA, London Art Night curated by ICA, London

The dark arts

07 : 07 : 2016 Revelation Brands : Art Night : ICA

London – Art Night is a new annual nocturnal art festival that gives visitors access to parts of the capital that are usually off limits.

  • Art Night will take over a different part of the city each year
  • The event was inspired by Paris’s long running Nuit Blanche arts event

Art Night used a variety of spaces across Westminster, such as Admiralty Arch and a disused platform at Charing Cross Underground Station, to stage a range of art installations and performances. The free festival opened at 5:00pm on 2 July and carried on late into the night.

Stand-out attractions included a video series by Cecilia Bengolea projected in Covent Garden’s East Piazza and a cultural fitness exercise created by Xu Zhen and performed by hundreds of participants at Somerset House.

Each year the festival will work with a different arts organisation in a different part of the city. The event in 2016 was created in collaboration with the ICA, while in 2017 it will take place in the East End under the guidance of the Whitechapel Gallery.

‘As the sun goes down, Londoners and visitors alike will be able to experience the city in a new way,’ says Art Night curator Kathy Noble. ‘They will see iconic landmarks in a new light, and have the chance to explore unexpected and often hidden locations.’

The Big Idea

Consumers are looking for experiences that help them explore their home cities and see the familiar from a new perspective. Read our Revelation Brands macrotrend for more.

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