Nature’s nectar

27 : 06 : 2016 Abbott : Fragrance : Travel

New York – New men’s fragrance brand Abbott is inspired by destinations close to its founders’ hearts.

  • The fragrance industry is yet to explore the personal relationship between scent and memory
  • Abbott was launched with four scents: The Cape, Sequoia, Mojave and Telluride, each based on a specific destination
Abbott fragrance, New York Abbott fragrance, New York
Abbott fragrance, New York Abbott fragrance, New York
Abbott fragrance, New York Abbott fragrance, New York
Abbott fragrance, New York Abbott fragrance, New York

Founders Jose Alvarez and Michael Pass worked with perfumers Antoine Lie and Steven Claisse to create scents inspired by their own journeys around the world and those of influencers including photographer Molly Steele and writer Ben Gavelda.

The Cape, for example, inspired by the founders’ trips to Rhode Island, is fresh and earthy, evoking the sea with notes of mint, ginger and moss. Abbott’s website is full of these experiences, rich with photography and copy that tells the personal stories behind its commercial fragrances.

‘Often, bigger brands need an immediate return on investment, so they play things safe,’ explains Lie. ‘But with Abbott, I’m not formulating something that must perform well on a test. I get to escape those confines and go on my own creative journey.’

The Big Picture

Fragrance brands need to move away from talking about notes and develop a more emotional language based on personalities and experiences, says perfume designer Azzi Glasser.

Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN