New York – New men’s fragrance brand Abbott is inspired by destinations close to its founders’ hearts.
Founders Jose Alvarez and Michael Pass worked with perfumers Antoine Lie and Steven Claisse to create scents inspired by their own journeys around the world and those of influencers including photographer Molly Steele and writer Ben Gavelda.
The Cape, for example, inspired by the founders’ trips to Rhode Island, is fresh and earthy, evoking the sea with notes of mint, ginger and moss. Abbott’s website is full of these experiences, rich with photography and copy that tells the personal stories behind its commercial fragrances.
‘Often, bigger brands need an immediate return on investment, so they play things safe,’ explains Lie. ‘But with Abbott, I’m not formulating something that must perform well on a test. I get to escape those confines and go on my own creative journey.’