Stimulating work

Stimulating work

London – Central Saint Martins (CSM) graduate Nicky Vu imagines how societal acceptance of cognitive enhancers will affect our lifestyles.

Article/19667 ea5
Sin-Thetic Superpowers by Nicky Vu, London Sin-Thetic Superpowers by Nicky Vu, London
Sin-Thetic Superpowers by Nicky Vu, London Sin-Thetic Superpowers by Nicky Vu, London
Sin-Thetic Superpowers by Nicky Vu, London Sin-Thetic Superpowers by Nicky Vu, London

London – For his final project, Central Saint Martins (CSM) graduate Nicky Vu imagined how societal acceptance of cognitive enhancers will affect our lifestyles.

  • Sin-Thetic Superpowers is a speculative project imagining a society that runs on stimulants
  • Vu uses a kitsch 1950s aesthetic to evoke the era in which the modern pharmaceutical industry was born

Recent research cited by Vu shows that one in five British students has already taken cognitive enhancement drugs including Modafinil, Ritalin and Adderall to keep them focused for longer in the hope of performing better in their studies.

‘Nowadays there is an undeniable competitive nature in our society, and it is pushing us to work and exceed our natural limit,’ explains Vu. ‘In order to cope with these new pressures, we are turning to drugs and stimulants to get ahead of the game.’

For his final project on CSM’s Material Futures Master’s course, Vu has created prototypes for products designed to fit this society in which cognitive enhancers are widely accepted and tiredness is taboo. Vu created products including the Lappy Carry, a laptop harness that lets people work on the go, and a series of skincare products and applicators to fight the rashes caused by Modafinil abuse.

The Big Picture

Created for Silicon Valley hackers, nootropics are food-based products that boost specific cognitive functions, including memory and resilience to stress, and are finding their way into the mainstream. Find out more in The Optimised Self macrotrend.

Discover More News
Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

News

Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

At Watches and Wonders 2024, Vacheron Constantin revealed a unique collaboration with fashion designer Yiqing Yin.
Luxury : Health & Wellness : Beauty
Four Seasons Hotels experiments with in-suite hologram technology

News

Four Seasons Hotels experiments with in-suite hologram technology

Hologram hotel clerks might sound like a futuristic dream, but this is now a reality at The Beverly Wilshire hotel.
Travel & Hospitality : Luxury : Health & Wellness
StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

News

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adida...
Fashion : Sports & Leisure : Technology
Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more