Toothpaste at a touch: A new e-tailer trades in daily necessities

19.11.2008 Daily Necessities : Online Shopping : Direct To Customer

USA The ability to shop for daily necessities via online services could mark a change in the way consumers get their odds and ends. Procter & Gamble (P&G) has launched, a new online store that sells many of the corporation’s major toiletry brands, such as Oral-B toothpaste, Gillette razors and Luvs diapers. The company’s direct-to-consumer approach could have serious implications not only for convenience stores, but for the delivery of such goods to consumers as well.

With such a site, P&G stands to obtain vital information about the spending habits of its customers. The enterprise could also lead to a new way of distributing these consumer goods – people could start to have their toothpaste delivered straight to their doorstep throughout the year.
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more