Calorie counter: Attractive nutritional data labels

11.05.2010 Montreal : Milk Please! : Label

Montréal – How easy is it to understand the labels that try to show how much sugar, fat and salt is in our food?

Graphic designer Audree Lapierre has made it easier for consumers to understand nutritional labelling. She has come up with a clean graphic approach, an infographic, for FFunction, a company specialising in user interfaces and data visualisation.

Lapierre has demonstrated how this could work with a design for a carton of milk in blue and white, and with clear and simple nutritional facts.

‘Ingredients are visually linked to their corresponding components. In the case of a bag of chips, you would immediately see that it contains lots of ingredients without nutritive value,’ says Lapierre.

As we are all part of Prohibition Culture, where some products must include nutritional data, brands should follow Lapierre’s move and at least make this information easy to understand, and pleasant to look at.

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