Preview: Aloha Raw

11 : 04 : 2016 Los Angeles : Sushi : Healthy Eating

US/UK – Taking its cues from the popularity of sushi and the growing desire for healthy lunch options, poke is on the rise. 

  • Poke, pronounced poh-kay, is a classic Hawaiian speciality of cubed raw fish and various flavourings
  • Traditionally found in grocery stores and beachside huts, poke is being re-invented as a healthy fast casual option
Wisefish Poké, US Wisefish Poké, US
Black Roe Poké Bar and Grill, London Black Roe Poké Bar and Grill, London
Wisefish Poké, US Wisefish Poké, US

While poke has long been a mainstay of the Hawaiian diet, it has recently been brought to the mainland as a healthy lunchtime proposition.

Sweetfin Poké takes up the popular grain bowl trend, offering its poke in a bowl on a bed of rice with new flavours beyond the traditional salt, seaweed and Hawaiian kukui nuts. ‘We created Sweetfin with the intention of infusing traditional poke with contemporary Californian and Japanese flavours,' Brett Nestadt, co-founder, tells LS:N Global. ‘Diners have also increasingly sought bowl-style eating as a means to get a quick, affordable, portable meal. Our poke provides diners with all the familiar flavours from sushi in a convenient bowl form.’

The Big Picture

For more on the soon-to-be craze of poke, read our latest microtrend, Aloha Raw

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN