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TypeVoice by Ogilvy, New York
TypeVoice by Ogilvy, New York
Spoken word
New York – Ogilvy has developed a website that enables visitors to create a personalised font using their voice.
- The font appears as an animated GIF and features vector art
- The website is part of The Webby Awards’ The Internet Can’t Be Stopped project
The interactive TypeVoice website by Ogilvy New York is part of a campaign to mark the 20th annual Webby Awards, which celebrates digital creativity.
The site asks users to type a word or phrase and record themselves saying it. An algorithm then analyses the frequency, pitch and volume of their voice to create a customised typeface.
TypeVoice is one of 20 original designs created for the project by past winners such as Big Spaceship, Giphy and Tumblr, but Ogilvy’s website takes the concept a step further with its interactive element.
The Big Picture
As consumers become increasingly peripatetic, Post-language Typographies are emerging that enable them to communicate with each other across language barriers.
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