New York – Ogilvy has developed a website that enables visitors to create a personalised font using their voice.
The interactive TypeVoice website by Ogilvy New York is part of a campaign to mark the 20th annual Webby Awards, which celebrates digital creativity.
The site asks users to type a word or phrase and record themselves saying it. An algorithm then analyses the frequency, pitch and volume of their voice to create a customised typeface.
TypeVoice is one of 20 original designs created for the project by past winners such as Big Spaceship, Giphy and Tumblr, but Ogilvy’s website takes the concept a step further with its interactive element.