UK – Biotic skincare brand Gallinée’s products are designed to nurture bacteria that lives on the skin’s surface.
Where consumers once sought to sterilise their homes and bodies, they are now increasingly interested in cultivating a more natural state. Alkaline soaps and cosmetic products such as deodorant disrupt the skin’s natural pH balance and wipe out ammonia-oxidising bacteria (AOB).
Gallinée co-founder and pharmacist Marie Drago developed her range to be free of parabens, microbeads and mineral oils, which gradually wear away AOBs, to nourish and support the skin’s microbiome.
We are seeing the rise of microbiotic beauty. Consumers are increasingly interested in emulating more natural states of being, which reflects a growing awareness of the positive impact of bacteria on human health. Read our Mybiome microtrend for more.