Australia – In our latest three events down under, The Future Laboratory introduced Sydney’s finest to the key cultural shifts set to shake up the Asia-Pacific region.
We kicked off our Sydney series with the Retail Technology Network Evening, where we heard from guest speakers including Matt Jones, co-founder of Four Pillars Gin, and jeweller Elke Kramer.
Two days later we introduced members to The Age of the Long Near Trend Briefing and three macrotrends – The Optimised Self, Anti-authenticity Marketing and The Immortal Brand.
The Future Laboratory co-founders Martin Raymond and Chris Sanderson spoke about the need for a paradigm shift in the way companies structure their targets to enable them to think beyond five- or 10-year strategies and consider the centuries ahead.
We rounded off our tour of Australia with the Retail Futures Forum at the Carriageworks where, as well as exploring design, consumer and key marketing trends, guests heard from speakers including John Dixon, CEO of the David Jones store, and Amanda Henderson, owner of Gloss Creative.
Building on the trends we have explored in Australia and around the world, our forthcoming Spring/Summer 2016 Trend Briefing in London, Backlash Culture, will be a call to arms for companies to take a more combative stance against the consumer zeitgeist. Find out more here.