Your city in your hands: Video gamers become decision makers

04.05.2010 Las Vegas : Ubiquitous Gaming Culture : UGC

Las Vegas – We’re used to hearing politicians bring up complex issues; now, consumers will be able to solve similar decisions via a video game.

IBM’s newly unveiled CityOne video game gives players the role of city planner, solving business and environmental problems. These range from rendering a city’s energy systems more efficient to making the water cleaner and retailers more innovative. The game aims to engage users with tech solutions such as smart grids, IT and efficient environmental policy.

As explored in our Prohibition Culture report, brands are actively embracing environmental awareness alongside other issues facing citizens and adopting relevant strategies that will curb excessive consumer behaviour.

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