Japan – The USIO Design Project gave local manufacturers access to a design team to create new brand identities for their products.
The project, organised by design platform Loftwork, gave products and souvenirs made on the island to designers who re-imagined them in different ways.
For the project, design agency Graphika created a yellow box with a handle to comfortably carry pineapples sold at the local farmers’ market. Atsushi Honda created iconography for bottled brown rice milk made locally on the island. Garden’s Herbal Tea was redesigned by Tatsuro Hirano into simple boxes that resemble miniature houses. Sea salt, ginger syrup and even locally made masking tape were also given the design treatment.
The name of the project is derived from the word ushio, which means sea water or tide. This is used as a metaphor for the island inviting in new collaborators like the tides approach the land.