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Fur, New York. Photography by Shay Platz.
Fur, New York. Photography by Shay Platz
Fur, New York. Photography by Shay Platz.
Fur, New York. Photography by Shay Platz.
Beauty and the bush
New York – Haircare range Fur is capitalising on the buzz around female body hair.
- Fur Oil and Stubble Cream condition and soothe hair and skin in the pubic region
- The minimal packaging communicates a sophisticated aesthetic
The brand was founded by sisters Emily and Laura Schubert, and Lillian Tung, a former marketing executive with L’Oréal.
Sharing the minimal, refined language of traditional grooming products, the understated packaging is aimed at both men and women.
The paraben- and phthalate-free range features a variety of natural ingredients such as rapeseed, jojoba, tea tree and clary sage seed oil to condition hair and soothe the skin, and shea butter and safflower seed extract to soften stubble.
The products claim to prevent the appearance of ingrown hairs after waxing and can be used all over the body.
The Big Picture
Despite the rise of The Athena Woman, women’s bodies are still scrutinised and natural body hair remains a taboo subject. Read our Bush Babes microtrend to find out more.
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