UK – The team behind cult YouTube series Don’t Hug Me I’m Scared is launching a clothing collection based on its colourful characters.
Created by Becky Sloan and Joseph Pelling, Don’t Hug Me I’m Scared has amassed over 800,000 subscribers and millions of views, and is a cult hit among Millennials for its dark humour and deadpan catchphrases.
Building on the success of the series, the duo are launching their first menswear and womenswear collection in partnership with fashion label Lazy Oaf, renowned for its bold and brightly coloured garments.
The collection includes a Talking Clock backpack, a Red Guy-inspired knitted jumper and a t-shirt based on the mysterious Yellow Guy’s dad. The designers used textured graphics and embroidery to reflect the show’s playful aesthetic.