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Puppet products

20 : 01 : 2016 Lazy Oaf : Don't Hug Me I'm Scared : Becky Sloan

UK – The team behind cult YouTube series Don’t Hug Me I’m Scared is launching a clothing collection based on its colourful characters.

  • The series features Sesame Street-style puppets in disturbing and darkly comic scenarios
  • The collection will be available online and in-store at Lazy Oaf
Don’t Hug Me I’m Scared collection by Lazy Oaf, UK Don’t Hug Me I’m Scared collection by Lazy Oaf, UK
Don’t Hug Me I’m Scared collection by Lazy Oaf, UK Don’t Hug Me I’m Scared collection by Lazy Oaf, UK
Don’t Hug Me I’m Scared collection by Lazy Oaf, UK Don’t Hug Me I’m Scared collection by Lazy Oaf, UK
Don’t Hug Me I’m Scared collection by Lazy Oaf, UK Don’t Hug Me I’m Scared collection by Lazy Oaf, UK
Don’t Hug Me I’m Scared collection by Lazy Oaf, UK Don’t Hug Me I’m Scared collection by Lazy Oaf, UK

Created by Becky Sloan and Joseph Pelling, Don’t Hug Me I’m Scared has amassed over 800,000 subscribers and millions of views, and is a cult hit among Millennials for its dark humour and deadpan catchphrases.

Building on the success of the series, the duo are launching their first menswear and womenswear collection in partnership with fashion label Lazy Oaf, renowned for its bold and brightly coloured garments.

The collection includes a Talking Clock backpack, a Red Guy-inspired knitted jumper and a t-shirt based on the mysterious Yellow Guy’s dad. The designers used textured graphics and embroidery to reflect the show’s playful aesthetic.

The Big Picture

Fashion labels and designers are increasingly inspired by the digital-first generation. To find out more, book your place at Backlash Culture, our Spring/Summer 2016 Trend Briefing.