Shift in gear

14.01.2016 Ford : FordPass : Auto Market
FordPass by Ford, Global

Global – A new app from car-maker Ford features a range of mobility solutions designed to remedy some of the most common issues faced by drivers.

  • FordPass will help drivers find shareable vehicles, monitor fuel levels and connect with dealers
  • The announcement marks a shift in brand strategy towards consumer mobility

Set to launch in April 2016, the service will be available to existing customers and non-Ford owners.

Features include a virtual wallet to enable users to pay for parking, direct messaging with mobility assistants, a remote locking system and vehicle monitoring and tracking capabilities, among other services.

Announced at the North American International Auto Show in Detroit, the news reflects a wider shift in strategy by the multinational automotive manufacturer. ‘From a business standpoint, FordPass will drive greater loyalty, bring new consumers and accelerate Ford in becoming a serious player in mobility services,’ Ford CEO Mark Fields explained. 

In a statement, the company announced its intention to ‘do for car owners what iTunes did for music fans’. 

The Big Picture

Ford collaborated with anthropologists, sociologists and digital experts to devise its long-term strategy. Discover why brands are rejecting ephemerality and thinking years, decades and even centuries ahead in our macrotrend The Immortal Brand

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