Global – A new app from car-maker Ford features a range of mobility solutions designed to remedy some of the most common issues faced by drivers.
Set to launch in April 2016, the service will be available to existing customers and non-Ford owners.
Features include a virtual wallet to enable users to pay for parking, direct messaging with mobility assistants, a remote locking system and vehicle monitoring and tracking capabilities, among other services.
Announced at the North American International Auto Show in Detroit, the news reflects a wider shift in strategy by the multinational automotive manufacturer. ‘From a business standpoint, FordPass will drive greater loyalty, bring new consumers and accelerate Ford in becoming a serious player in mobility services,’ Ford CEO Mark Fields explained.
In a statement, the company announced its intention to ‘do for car owners what iTunes did for music fans’.
Ford collaborated with anthropologists, sociologists and digital experts to devise its long-term strategy. Discover why brands are rejecting ephemerality and thinking years, decades and even centuries ahead in our macrotrend The Immortal Brand.