Shift in gear

Global – A new app from car-maker Ford features a range of mobility solutions designed to remedy some of the most common issues faced by drivers.

• FordPass will help drivers find shareable vehicles, monitor fuel levels and connect with dealers
• The announcement marks a shift in brand strategy towards consumer mobility

Set to launch in April 2016, the service will be available to existing customers and non-Ford owners.

Features include a virtual wallet to enable users to pay for parking, direct messaging with mobility assistants, a remote locking system and vehicle monitoring and tracking capabilities, among other services.

Announced at the North American International Auto Show in Detroit, the news reflects a wider shift in strategy by the multinational automotive manufacturer. ‘From a business standpoint, FordPass will drive greater loyalty, bring new consumers and accelerate Ford in becoming a serious player in mobility services,’ Ford CEO Mark Fields explained. 

In a statement, the company announced its intention to ‘do for car owners what iTunes did for music fans’.