CES 2016: Got the Intel
Steve Holmes

CES 2016: Got the Intel

Las Vegas – Chip manufacturer Intel has made a considered push towards health, sport and wellness with a raft of products and partnerships designed to help people monitor performance.

Article/18803 #1
Steven Holmes

Las Vegas – Chip manufacturer Intel has made a considered push towards health, sport and wellness with a raft of products and partnerships designed to help people monitor performance.

  • Key areas are skiing, cycling and extreme sports
  • New devices are powered by Curie Module

At the heart of Intel’s most significant launches at this year’s CES is its Curie Module, billed by the company as the ‘computer the size of a button’. Although unveiled in 2015, the Curie Module is expected to ship in the first quarter of 2016. The technology combines processing power with sensors, which makes it ideal for monitoring movement and using in wearables.

‘People have cared about sports, health and wellness for a long time. Technology can bring a whole new dimension to that, whether that is how people experience a sports event or how they train as athletes,’ says Steve Holmes, vice-president of New Devices Group at Intel.

One way that Intel has highlighted the power of the Curie Module was in a partnership with BMX to create a bike that captures information from the handlebar and seat, then feeds back information to the rider, recording speed, height and rotation. 

The Big Picture

Intel is making a play for the future wearables market with a focus on wellness and sport. Brands that can enable people to learn more about themselves in this sector in a non-invasive way will gain new customers.

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