Re-view yourself

Tokyo – Eyewear brand Jins has released a series of everyday wearables that monitor mind and body.

• Multiple sensors transmit data to a smartphone app for live monitoring
• A ‘normal’ brand campaign focuses on the daily routines of ordinary people

The Meme line of eyewear by Jins signals another move towards the normalisation of wearable technology. Incorporating electro-oculography and six-axis motion sensors into a largely inconspicuous frame, the eyewear monitors the wearer’s health and wellbeing according to two metrics: Mind Age (focus, energy and calm) and Body Age (movement, posture and stability).

While acknowledging potential applications in the medical research and development sector as a form of pre-emptive care for Japan’s ageing population, the wearable technology provides wearers with the chance to ‘see themselves’ during common activities such as reading, running and long-distance driving. Jins has also created an online platform that provides developers with resources and the opportunity to pitch ideas for new apps.