Preview: Beauty Diagnostics 2.0

‘Personalisation’ is the present buzzword humming around the beauty industry. Canadean estimates the global market for personalised skincare to be worth £8.1bn (€11.5bn, $12.2bn).

Beauty diagnostic tools are increasingly used in services, apps and retail spaces. Beauty brands have turned their stores into laboratories that deploy digital tools to help customers learn more about themselves. In the past year alone, Kiehl’s, Clinique and Murad have added skin-evaluation analysis to their product offerings.

Technology brands are also betting on the category, with brands such as Sony and Panasonic set to release diagnostic devices in 2016.