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Preview: Transperiences

23 : 11 : 2015 Transparency : Mountain Standard : Retail Experience

Global – Brands are moving beyond transparent narratives to offer transparent experiences that enable consumers to engage with their values on a deeper level.

  • In the age of Anti-authenticity Marketing, transparent storytelling isn’t enough
  • Brands are creating physical experiences to complement their in-store or online collections

Consumers increasingly expect transparency from retail brands. Those looking to differentiate themselves from the competition must move beyond in-store and online to demonstrate their worth.

Transparent experiences that take brands out of the store and onto the streets are enabling a deeper understanding of their values and processes. At outdoor clothing brand Mountain Standard’s Living Lab, consumers could try on a range of products and provide feedback on the next season’s collection.

The Big Picture

For more on different sectors embracing Transperiences, read our latest microtrend.

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