Global – Brands are moving beyond transparent narratives to offer transparent experiences that enable consumers to engage with their values on a deeper level.
Consumers increasingly expect transparency from retail brands. Those looking to differentiate themselves from the competition must move beyond in-store and online to demonstrate their worth.
Transparent experiences that take brands out of the store and onto the streets are enabling a deeper understanding of their values and processes. At outdoor clothing brand Mountain Standard’s Living Lab, consumers could try on a range of products and provide feedback on the next season’s collection.