High design

Inspired by ‘laid-back California cool’, the packaging re-imagines the humble pot leaf as a luxury logo replete with ‘jewel-like facets’ for a sophisticated edge. Some of Snoop’s most famous lines, including ‘Smoke Weed Everyday’ and ‘Ooooweeee’ appear on the products in his own handwriting. 

‘The challenge was to create a brand that captured Snoop’s unique personality and style,’ says Pentagram. ‘At the same time, it was important that it appealed to a broad spectrum of users.’

The branding was used across the entire line of products, which includes different strains of marijuana, cannabis extracts and edibles such as chocolate and sweets.