Gold 001 Packaging by Pat McGrath labs, US Gold 001 Packaging by Pat McGrath labs, US
Gold 001 Packaging by Pat McGrath labs, US Gold 001 Packaging by Pat McGrath labs, US
Gold 001 website by Pat McGrath labs, US Gold 001 website by Pat McGrath labs, US

All that glitters

05 : 11 : 2015 Pat McGrath : Gold 001 : Make Up

New York – Renowned make-up artist Pat McGrath has released Gold 001, part of her forthcoming experimental beauty line.

  • The in-demand artist is famed for creating some of the fashion world’s most iconic looks
  • McGrath has over 500,000 followers on Instagram

Given that McGrath is responsible for countless beauty trends over the past decade, it comes as no surprise that Gold 001, the first product from her forthcoming range, sold out within one month. 

Versatility was key for McGrath, who wanted to create a powder that could be manipulated easily. ‘For me, this pigment has no limits,’ she told Refinery29. ‘You can use it in so many different ways – mix it with the mixing medium, water, or eye primer, place it on your eyes, lips, cheeks.’ 

The rich, microfine metallic pigment also comes with a spatula, second-life container and liquid activator.

​The Big Picture

Beauty brands are achieving cult status by tapping into the social power of Instagram. For more read our Glossier innovate. 

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