Supernatural retail

28 : 10 : 2015 The Astrolounge : Selfridges : Psychic

London – The Astrolounge by Selfridges is a convergent space inspired by astrology.

  • Offers a selection of products and spiritual experiences to encourage self-discovery
  • Experiences palm readings from The Psychic Sisters and workshops from The Numinous
The Astrolounge, Selfridges The Astrolounge, Selfridges
The Astrolounge, Selfridges The Astrolounge, Selfridges
The Astrolounge, Selfridges The Astrolounge, Selfridges

Selfridges is examining notions of mysticism and astrology in the Astrolounge. Featuring a selection of products and services curated by Ruby Warrington, founder of The Numinous, the space takes consumers on a spiritual shopping journey guided by the signs of the zodiac.

Complementing the eclectic nature of the space, The Unseen presents an exclusive capsule collection of heat-sensitive leather goods that combines fashion, science and spirituality. Founder Lauren Bowker will also lead alchemy classes, adding to the otherworldly experience.

The Big Picture

The Astrolounge taps into consumers’ desire for self-discovery, as seen in our Metaphysical retail Insight.

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