Fashion hunt

Churchill Gardens borrows its name from the urban Pimlico location where the campaign was shot and invites people to adopt the view of a surveillance analyst scanning the streets of London from afar.

Model Damaris Goddrie tries in vain to elude Partel Oliva’s camera by hiding in the estate’s high-rises, behind trees and on rooftops. In one shot, we are told that Goddrie is almost 2km away, but can still be found by zooming in on the image.

‘With satellites in the sky, drones overhead, CCTV all around and GPS in our pockets, is it still possible to get lost?’ asks Kenzo.