Reflective retail

16 : 10 : 2015 Aesop : Microsite : Taxonomy Of Design

Global – Luxury skincare brand Aesop is shining a spotlight on its most iconic stores and the designers who helped to create them.

  • The brand has unveiled a digital archive of its signature stores 
  • The site pays tribute to the creative processes, materials and features that distinguish Aesop spaces    
The Taxonomy of Design from Aesop, Global The Taxonomy of Design from Aesop, Global
The Taxonomy of Design from Aesop, Global The Taxonomy of Design from Aesop, Global
The Taxonomy of Design from Aesop, Global The Taxonomy of Design from Aesop, Global
The Taxonomy of Design from Aesop, Global The Taxonomy of Design from Aesop, Global

Microsite Taxonomy of Design offers comprehensive behind-the-scenes access to the work and processes of acclaimed designers including Snøhetta, StudioIlse and Henry Wilson Studio, as they revisit the spaces they helped to build.

In one example, Snøhetta architect Kai Justin Reaver talks the audience through the agency’s work behind Aesop’s Prinsensgate store in Norway, inspired by the ‘awe of nature and the spectacle of religious observance’.

Along with a detailed guide to selected stores, the site features a series of filmed interviews that focus on the creative development, approaches to materiality, and the culture and history of the neighbourhood in which each space is situated.

The Big Picture

In the age of Anti-authenticity Marketing take provenance to the next level. Learn from US retailer Everlane’s example and adopt a radically transparent approach to communication.

Discover More Daily Signals
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Stat: China’s push reconfigures the global EV manufacturing map

Daily Signals

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN