Signals & Stats : Daily Signals
Salt Scrub by Smoke Perfume Salt Scrub by Smoke Perfume
Mauli Rituals sacred union scent Mauli Rituals sacred union scent
Purearth packaging by Neo Khama, India Purearth packaging by Neo Khama, India
Fiele Fragrances Fiele Fragrances

Preview: Ritualistic Beauty

By Victoria Buchanan 12 : 10 : 2015 Ceremonial : Wellness : Rituals

North America/Europe – This week’s microtrend profiles the beauty brands connecting cosmetics and spirituality.

  • Part of a bigger trend where consumers increasingly see beauty as a holistic experience
  • Rituals associated with Asian beauty regimes are being rebranded for Western consumers

Western beauty brands are finding practical ways to help consumers adopt parts of the 10–15-step routines associated with Asian beauty. Brands such as Mauli Rituals, The Broad Place and PurEarth are blending skincare and wellness to offer minimalist approaches that use ancient ingredients, Ayurvedic science and spiritual rituals. 

‘Asian skincare regimes and ingredients are going to gain more traction with global beauty brands,’ Kelly St John, vice-president of beauty at Neiman Marcus, tells LS:N Global.

The Big Picture: For more on the growing use of ancient ingredients in modern wellness rituals, read our latest microtrend.

Discover More Daily Signals
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN