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Europe – The living room has a new centrepiece with the unveiling of Samsung’s typeface-inspired Serif TV.

• With its elegant, I-shaped silhouette and bold colours, the Serif TV is as much an objet d’art as a cutting-edge tv
• Serif TVs mimic the slow boot time of tubular tvs and boast other retro features

Moving away from the ultra-flat screens dominating the high-definition market, Samsung has turned to French designers Ronan and Erwan Boroullec to create a tv that looks as good switched off as it does turned on.

With its broad base, the Serif TV can balance on tables and mantles, or stand independently on four detachable legs. ‘We were looking for a solid presence that would sit naturally in different environments, just like an object or piece of furniture,’ say the designers.

The Big Picture: Combine beautifully crafted objects with technology to create products that delight on more than one level. Read our Awakening Tech macrotrend to find out more.