Out of the box: Puma brings a lighter step to shoe Branding & Packaging

Out of the box: Puma brings a lighter step to shoe Branding & Packaging

Out of the box: Puma brings a lighter step to shoe Branding & Packaging

#1823 / 0

San Francisco – In collaboration with designer Yves Béhar’s FuseProject, sports lifestyle brand Puma is set to do away with the old-school shoebox.

In the process, the company will save approximately 8,500 tons of paper, 20m megajoules of electricity, 1m litres of fuel oil and 1m litres of water per year.

Living up to its name, the Clever Little Bag is a reusable shoe bag, structured around a cardboard frame. The bag uses 65% less cardboard than the standard shoebox. It uses no laminated printing, no tissue paper, takes less shipping space and it replaces the plastic retail bag, saving an additional 275 tons of plastic each year.

What’s more, the bag is made of non-woven polyester consisting of recycled PET and can be completely recycled at the end of its life. Puma expects to roll out the Clever Little Bag from 2011, bringing the company one step closer to the cradle-to-cradle ideal recently explored by LS:N Global.

Discover More News
Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport : Fashion : Beauty
VML’s solar-powered Guardian Toad tackles dengue crisis in Peru

News

VML’s solar-powered Guardian Toad tackles dengue crisis in Peru

VML, in collaboration with Sapolio, has introduced the Guardian Toad, a solar-powered device designed to combat the dengue epidemic in Peru.
Sustainability : Technology : Climate
Manchester airport opens private Aether terminal for all passengers

News

Manchester airport opens private Aether terminal for all passengers

Manchester airport’s new Aether terminal is set to redefine the airport experience, offering a thoughtfully designed, private space away from the m...
Travel : Hospitality : Mobility
Stat: Long-term sickness pushes British women out of the labour market

News

Stat: Long-term sickness pushes British women out of the labour market

A May 2024 study conducted by Trades Union Congress (TUC) has highlighted a concerning trend of health-related work inactivity among British women,...
Health : Wellness : Womanhood
The Salvation Army introduces easy donations for hotel guests in Brazil

News

The Salvation Army introduces easy donations for hotel guests in Brazil

The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to g...
Fashion : Sustainability : Society
Charlotte Tilbury Beauty's Future of Fragrance Experience opens in East London

News

Charlotte Tilbury Beauty's Future of Fragrance Experience opens in East London

StudioXAG has teamed up with Charlotte Tilbury to launch the Future of Fragrance Experience, an immersive pop-up event showcasing the brand's new ...
Beauty : Retail : Fragrance
Foresight Friday: Olivia Houghton, deputy creative foresight editor

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy creative foresight...
Foresight : Foresight Friday : Dating
Stat: Indian tourists plan European getaways with new visas

News

Stat: Indian tourists plan European getaways with new visas

For Indians planning their next trip, Europe seems to be the destination of choice. A recent study by Policybazaar.com has revealed that 82% of Ind...
Travel : Hospitality : India
Monzo’s surreal new ad champions positive financial thinking

News

Monzo’s surreal new ad champions positive financial thinking

British online bank Monzo is challenging the negative emotions typically associated with money management in its latest campaign, Money Never Felt ...
Finance : Advertising : Design
Max Space and SpaceX unveil inflatable habitats for space exploration

News

Max Space and SpaceX unveil inflatable habitats for space exploration

Aaron Kemmer and Maxim de Jong of Max Space have revealed their plan to launch inflatable habitats into space by 2026, in partnership with SpaceX.
Space : Travel : Hospitality
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more