Beta boutique

By Alex Jordan 24 : 08 : 2015 The Dandy Lab : Laboratory : Spitalfields

London – The Dandy Lab is a boutique as excited by technology as it is by the latest in British menswear.

Features smart mannequins, a virtual showroom, an interactive styling wall and a café with wireless charging points
A ‘living retail laboratory’, The Dandy Lab provides a bricks-and-mortar platform for menswear e-commerce brands

With a host of technology on offer at its Spitalfields store, The Dandy Lab takes customers on a seamless journey through British lifestyle brands, including Alfie Douglas, Smyth & Gibson and London Terrariums, bridging the gap between e-commerce and bricks-and-mortar.

The Dandy Lab has joined forces with established and start-up technology companies, including Cisco and Snap Fashion, which helps customers find items similar or those that complement what they are wearing.

‘Traditional retailers find it hard to be agile and test new ideas,’ co-founder Peter Jeun Ho Tsang tells LS:N Global. ‘With The Dandy lab it’s about being a living laboratory. This is just the first step, and we expect the technology to become more engaging and interactive.’

The Big Picture: The future for retail brands is in part about finding a sweet spot between omni-channel offers. Find out how e-tailer Farfetch is keeping ahead of the game by acquiring its own retail testing ground in a Browns boutique.