Singapore – Branding agency Foreign Policy Design Group has created a unique coffee experience kit for coffee boutique Papa Palheta.
The design studio has created an experience that encourages consumers to embrace their inner coffee connoisseur to learn more about their own taste preferences.
The kit includes a tasting notes record sheet and a brewing guide that suggests a perfect water-to-coffee ratio as well as a cake recipe card which recommends cakes to go with each coffee. With its meticulous consideration of every aspect of coffee-drinking, the instructional approach sets the kit apart from other coffee subscription services on the market.
The Big Picture: Curious consumers are looking for new experiences that let them discover things about themselves. For more on subscription-based services read our Winecast Innovate.