Flaming good branding

End of Work has applied the linear motif of the grill across the brand’s logo, packaging and uniforms, using a coal-coloured palette, layered brush textures and slab serif typology that reflects the simplicity of Iron Grill’s chargrilled meat menu, helping it to stand out against its lighter, brighter and more polished neighbours.

‘The visual identity has an impactful, almost militant quality, with thick black scorch marks burned into key pieces,’ says End of Work. ‘The packaging was designed to be as visible as possible on the super-lean budget.’

The Big Picture: A growing number of food and drink brands are rebelling against the ordered, functional branding of their peers, using organic, impulsive and irregular symbolism to bring a more subtle aspect to their brands. Find out more in our Pure Disruption design direction.