What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Global – In our latest microtrend, Virtual Opulence, we examine how brands are introducing virtual technologies to create new touchpoints for luxury.
Christian Dior is leading a new wave of high-end brands that are changing the rules around exclusivity and access. Working with digital agency DigitasLBi Labs Paris, the brand created Dior Eyes, a virtual reality headset that gives users an immersive peek at what happens behind the scenes when a ready-to-wear collection is launched on the runway. Seamlessly combining retail and entertainment, the experience offers consumers a new way of interacting with the brand while maintaining an aspirational distance.
The Big Picture: For more on how virtual technology is reshaping the luxury landscape, read our Virtual Opulence microtrend.