Preview: Virtual Opulence

Christian Dior is leading a new wave of high-end brands that are changing the rules around exclusivity and access. Working with digital agency DigitasLBi Labs Paris, the brand created Dior Eyes, a virtual reality headset that gives users an immersive peek at what happens behind the scenes when a ready-to-wear collection is launched on the runway. Seamlessly combining retail and entertainment, the experience offers consumers a new way of interacting with the brand while maintaining an aspirational distance.

The Big Picture: For more on how virtual technology is reshaping the luxury landscape, read our Virtual Opulence microtrend.