Mobile mining

17 : 08 : 2015 Rotterdam : Jorien Wiltenburg : Aluminium

Rotterdam – Narrative designer Jorien Wiltenburg is showing how to harvest and repurpose valuable metals found in everyday objects.

  • Aluminium and copper can be found in computers, mobile phones and other consumer electronics
  • Wiltenburg uses low-tech methods to transform e-waste into practical and decorative objects 
Micro Urban Mining by Jorien Wiltenburg, Rotterdam Micro Urban Mining by Jorien Wiltenburg, Rotterdam
Micro Urban Mining by Jorien Wiltenburg, Rotterdam Micro Urban Mining by Jorien Wiltenburg, Rotterdam
Micro Urban Mining by Jorien Wiltenburg, Rotterdam Micro Urban Mining by Jorien Wiltenburg, Rotterdam
Micro Urban Mining by Jorien Wiltenburg, Rotterdam Micro Urban Mining by Jorien Wiltenburg, Rotterdam

In her work, which examines notions of product value and resource rarity, Wiltenburg was struck by the amount of valuable material that is unknowingly discarded as e-waste. 

‘As much as 70% of precious metals found in consumer products go to waste because people simply don’t know how to harvest them,’ she explains.

To try and solve this problem, Wiltenburg created Micro Urban Mining, a tutorial that shows how to harvest, melt and repurpose aluminium and copper commonly found in obsolete or unwanted household objects.

‘I wanted to connect with people on a personal level, to help make them more self-sufficient and eventually reduce the need for industrial mining, which has enormous environmental consequences,’ says Wiltenburg.

The Big Picture: Consumers are wising up to waste and want to work with brands to restore global ecology. Find out more in our macrotrend Whole-system Thinking

Discover More Daily Signals
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN