Design synergy

From design agency Savvy Studio, Anatole 13 brings together some of Mexico’s most inspirational brands under one roof, a self-styled community of design-led brands across many different genres.

‘Department stores are a completely different game, as are concept stores,’ Savvy Studio art director Bernardo Dominguez tells LS:N Global. ‘We really don’t identify ourselves with either. We believe in bringing projects together, creating a peculiar synergy from the mixture and becoming a place where consumers can come to discover new and interesting experiences.’

Savvy has segmented projects using material cues including wood, marble and metal, keeping the space fluid and open. For its initial launch Savvy has selected brands which it has previously collaborated with, including chocolatier and bookstore Casa Bosques, health food store Villa de Patos and artworks from Galería Mexicana de Diseño.

The Big Picture: In the world of Convergence Retail, fledgling brands are employing the conviviality of co-working spaces and sticking together to enrich and enhance their own offers. Find out more in our Insight article Retail Lab.