Stay strong

Stay strong

London – Selfridges celebrates strength in its latest multichannel campaign.

Selfridges Hot Air presents Strength by Kathryn Ferguson, Elisha Smith-Leverock and Ruth Hogben, London

London – Selfridges celebrates strength in its latest multichannel campaign.

  • The cult of Body Temples is transcending the world of fitness as high fashion takes a grittier approach
  • The campaign comprises stills, a short film and window display featuring mannequins posed in displays of strength

To present new collections from fashion designers including Alexander McQueen, Dries van Noten and Givenchy, Selfridges has created Strength, a campaign that examines inner and outer resilience and the designers and pieces that show real integrity and power in their design and character.

The brooding and monochromatic collections are reflected in a short film by Kathryn Ferguson, resident film director at Selfridges, and film-makers Elisha Smith-Leverock and Ruth Hogben, that looks at control, potency and power.

'We wanted a very pure, distilled campaign led by the best product selection, visual merchandising in our stores and windows and beautiful imagery for Selfridges.com,' Selfridges creative director Linda Hewson tells LS:N Global. 'We see our customers engage with filmic narratives more than ever, so were excited to see Kathryn's interpretation of the concept – looking at Strength through movement, rhythm, sound and fabrication.'

The Big Picture: Selfridges has been breaking the retail mould with its innovative campaigns. Its Agender concept reflects a growing consumer appetite for unisex fashion and retail experiences.

Discover More Daily Signals
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN