Signals & Stats : Daily Signals

Preview: Milking It

By Alex Jordan 06 : 07 : 2015 Milk : Optimisers : Fitness Supplement

Amsterdam – Milk is going premium in our latest microtrend, Milking It.

  • The MelkSalon pop-up brought consumers, farmers, processors, designers and scientists together to consider the value of milk
  • A joint venture between Coca-Cola and the Select Milk Producers is reframing milk as a product for active lifestyles with new brand fairlife
Hot Milk by Sebastian Bergne at the Milk Factory exhibition, Paris Hot Milk by Sebastian Bergne at the Milk Factory exhibition, Paris
MelkSalon desigined by Sietske Monastery, Amsterdam MelkSalon desigined by Sietske Monastery, Amsterdam
MelkSalon desigined by Sietske Monastery, Amsterdam MelkSalon desigined by Sietske Monastery, Amsterdam
MelkSalon desigined by Sietske Monastery, Amsterdam MelkSalon desigined by Sietske Monastery, Amsterdam

We’re used to thinking of milk as something you add to a bowl of cereal, but a range of new products and experiences are elevating the simple foodstuff beyond its humble origins and rebranding it as something to be savoured.

In our latest microtrend we meet Dutch milk sommelier Bas de Groot, explore the Milk Factory, a culinary creative lab for research into dairy products, and introduce fairlife, a premium milk brand disrupting the health and wellness space.

The Big Picture: For more on how the search for organic optimisers is leading brands to rethink staple foodstuffs, read our Milking It microtrend.

Discover More Daily Signals
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN