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The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport
The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport
The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport
The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport
The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport The Pier first class lounge designed by Studioilse for Cathay Pacific Airways at Hong Kong International Airport

Home comforts

02 : 07 : 2015 Cathay Pacific Lounge : Studioilse : Hong Kong International Airport

Hong Kong –­ Hong Kong International Airport has opened a renovated luxury first-class lounge for Cathay Pacific Airways, designed by London-based interior agency Studioilse.

  • Interior focuses on improving wellbeing through home comforts
  • 2,061-square metre space can accommodate up to 231 passengers

Rather than design the lounge to look like a typical corporate environment, the space has been created to replicate that of an upmarket apartment.

‘It made sense to us to use the concept of a contemporary apartment to set the tone and use it as a framework for all elements of the design and operation,’ says Studioilse.

Passengers enter via an entrance hallway and can then move to the Retreat area, where they will find a day bed, reading light and curtain, which they can use for privacy. Other facilities include a dining room, bar, pantry, bureau and library.

‘Before we designed a single thing we started questioning what luxury means to first-class travellers today,’ says Ilse Crawford, founder of Studioilse. ‘We spent a lot of time in airport lounges watching and talking to people. It was riveting.’

The Big Picture: Airports and travel facilitators are broadening the range of luxury experiences. To learn more about how travel brands are meeting their customers’ needs, read our Luxury Travel Consumers Market report.