All for one

15.06.2015 Victoria Buchanan : Inclusive Beauty : Multicultural Marketing

London – LS:N Global’s resident beauty expert Victoria Buchanan talked about inclusivity at the Beauty Futures 2015 Network Evening.

  • African American consumers are spending nine times more than the average US consumer – Beauty Futures 2015 report
  • Sales to Hispanics rose 7.4% in 2014 amid overall US beauty market declines

Speaking to senior journalist Rowland Manthorpe, Buchanan introduced one of the major trends to emerge in the Beauty Futures 2015 report.

‘Beauty brands are really having to think more about how they cater for multicultural consumers,’ Buchanan tells LS:N Global. ‘It’s a huge area for potential growth and beauty brands are starting to wake up to that.’

According to Buchanan, Inclusive Beauty will see stores retire their ethnic aisles and think about universal beauty needs that transcend race.

The Big Picture: Beauty brands have to re-assess their approach to diversity. Find out more with our Inclusive Beauty market report.

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