Sticking point

Russia – Creative agency Proximity Russia has found a way to make banner ads more useful with a little help from Post-it.

• Adverts can be used as digital sticky notes for chores and to-do lists
• Uses cookies and scripts that trawl a user’s online behaviour and search entries

Web users can leave Post-it notes for themselves on one of Proximity’s digital sticky notes. As they navigate to a different site, they will find their reminders saved, a clever piece of technology enabled by applying cookies and scripts in the same way as a conventional banner ad. At present, this is only available for Russian websites, but Proximity hopes the campaign’s success will lead to it being used on sites around the world.

The Big Picture: Find out how to make your online experience fluid and functional using our Awakening Tech macrotrend.