A travel investment

Los Angeles – Starwood Hotels and Resorts has launched Tribute Portfolio, a new brand of independent hotels for those who like to travel under the radar.

• Creating a portfolio is about developing a range of investments. The branding is designed to reflect the idea of longevity and to foster a lasting relationship with guests
• Guests at its independent hotels will still benefit from Starwood’s loyalty programme

Aware of its own image as a luxury yet common brand, Starwood is offering its more discerning customers the opportunity to enjoy a range of boutique locations, while still benefiting from Starwood’s loyalty scheme. The Portfolio brand is being built around the notion of choice, offering an experience tailored to the specific needs and personalities of its customers around the world.

The Big Picture: Luxury hospitality is about tailoring the experience to every guest. Read our Insight on China’s DIY travellers for more on the rise of the independent luxurian.