Liquid beauty

The new range of liquid products, which have hydration, collagen and antioxidant properties, can be taken as a supplement or added to drinks to help boost gut health and skin vitality. ‘These are boosts, like serums, to amplify the inner beauty routine,’ Carla Oates, best-selling author of DIY natural skincare book Feeding Your Skin and founder of the brand, tells LS:N Global. ‘They all have a minimum of 6m probiotics per serving, which helps with digestion but also optimises skin health.’ The brand is also addressing how better to cater for the needs of Flat Age women with the launch of its Ageless inner beauty powder for women who are experiencing the physical effects of age-related hormonal changes.

The Big Picture: Tapping into the idea that you are what you eat, the beauty industry is now embracing fermented ingredients as the key to a glowing complexion.